Privacy Policy
This policy explains what information PestResponseFL collects, how we use it, and your rights as a user of our pest control referral service.
Effective Date: March 20261. Who We Are
PestResponseFL is a pest control referral service operated by Zorvo Digital LLC, a Florida-registered limited liability company. When you call the number on this website or submit a form, we connect you with an independently licensed Florida pest control specialist in your area.
We do not perform pest control services. We are a marketing and referral intermediary. All pest control work is performed by independent, licensed operators who are separate businesses from Zorvo Digital LLC.
Questions about this policy: [CONTACT_EMAIL]
2. What Information We Collect
When you call us or submit a form on this website, we may collect:
- Your name
- Your phone number
- Your ZIP code or service address
- Details about your pest problem (if provided in your form submission)
- A record of your consent at the time of submission (via TrustedForm certificate)
When you visit this website, we also automatically collect certain technical data:
- IP address and general geographic location
- Browser type and operating system
- Device type (desktop, mobile, tablet)
- Pages viewed and time spent on the site
- Referring URL (the site or ad that brought you here)
This technical data is collected via cookies and third-party tracking tools described in Section 5 below.
3. How We Use Your Information
We use the information you provide to:
- Connect you with a licensed pest control specialist serving your area
- Route your call or inquiry to the appropriate operator based on your location and pest type
- Verify call quality and maintain records as required for our business operations
- Respond to any follow-up questions or service concerns
We use technical and analytics data to:
- Understand how visitors use this website
- Measure the performance of our advertising campaigns (Google Ads, Meta/Facebook)
- Improve the site and our referral service over time
We do not use your information for unrelated marketing, automated profiling, or resale to unaffiliated third parties.
4. Third-Party Services
We use the following third-party services in operating this website and referral service. Each of these services may process some of your data:
- Google Ads — We run paid advertising on Google. When you visit this site from a Google ad or take an action on it, Google may collect event data to measure ad performance. Google's privacy policy: policies.google.com/privacy
- Meta Pixel (Facebook/Instagram) — We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This tool collects anonymized event data about your visit. Meta's data policy: facebook.com/privacy/policy
- Ringba (Call Tracking) — Phone calls to numbers on this website are routed through Ringba, a call tracking platform. Ringba captures your phone number, call duration, and related call data. Calls may be recorded for quality assurance purposes. By calling, you acknowledge this.
- TrustedForm (ActiveProspect) — When you submit a form, TrustedForm generates a certificate documenting your consent to be contacted. This certificate is retained as TCPA compliance documentation.
- Google Analytics — We use Google Analytics to understand site traffic and user behavior. Analytics data is aggregated and anonymized.
We do not sell your data to data brokers or unaffiliated advertising networks.
5. TCPA Consent
By calling the number on this website or submitting a form, you provide your express written consent under the Telephone Consumer Protection Act (TCPA) to be contacted by a licensed pest control specialist regarding your inquiry. This contact may include phone calls (including automated dialers and prerecorded messages), text messages (SMS/MMS), and email. Consent is not a condition of receiving any service. You may revoke consent at any time by replying STOP to any text, asking to be removed during a call, or contacting us at [CONTACT_EMAIL].
Message and data rates may apply. Message frequency varies based on your inquiry.
6. Cookies and Tracking Technologies
This website uses cookies and similar tracking technologies to operate properly and to measure advertising performance. Specifically:
- Essential cookies — Required for basic site functionality
- Analytics cookies — Google Analytics cookies that help us understand how visitors interact with the site
- Advertising cookies — Google Ads and Meta Pixel tags that measure whether our paid ads result in calls or form submissions
You can disable cookies in your browser settings at any time. Note that disabling cookies may affect how the site functions. You can opt out of Meta's ad tracking at facebook.com/settings and Google's ad personalization at adssettings.google.com.
7. Data Retention
We retain information as follows:
- Call records and contact data — Up to 24 months from the date of your inquiry
- Call recordings — Up to 90 days, unless a quality dispute requires longer retention
- TrustedForm consent certificates — Up to 5 years, in accordance with TCPA compliance best practices
- Analytics data — Per our Google Analytics configuration (typically 14 months)
After these periods, data is deleted from our systems. You may request earlier deletion by contacting us at [CONTACT_EMAIL].
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your information
- Opt out of future contact from the pest control specialist we connected you with
- Revoke TCPA consent to be contacted
Florida residents have rights under Florida Statute § 501.171 regarding personal data security. California residents have rights under the CCPA.
To exercise any of these rights, contact us at [CONTACT_EMAIL]. We will respond within 30 days.
To opt out of contact from the pest control operator directly, contact that operator using the information they provided during your service call.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of PestResponseFL after any changes constitutes acceptance of the updated policy.
10. Contact
For any questions, requests, or concerns about this Privacy Policy:
PestResponseFL / Zorvo Digital LLC
[BUSINESS_ADDRESS]
[CONTACT_EMAIL]